Creating An Effective Sales Talk

 How to write a winning Sales Pitch?

TIPS:

1. Find the perfect hook

If you’re planning to send your sales pitch via email, crafting "The Perfectsubject Line" is imperative. Your subject line or opening sentence will be the hook to capture your buyer’s attention. It is the difference between your client reading or simply dismiss your pitch altogether.

2. Solve the problem

Once you’ve convinced your buyer to continue reading your pitch, you next need to show how you can help them. Are you aware of a common issue that your buyer faces, which your product or service can solve?

In your written pitch, directly address the issues that your buyer faces. Then focus on how your product or service can help fix these problems. By tackling the problem head on, your customers will see that you have taken their needs into account and found the fix. What better way to prove the brilliance of what you have to offer?

3. Back it up with facts

A survey conducted by Dimension Research found that 90% of respondents claimed that reading positive online reviews influenced their buying decisions. With this statistic in mind, your pitch needs to be full of facts and statistics that back up your claims.

When it comes to writing your sales pitch, be sure to include testimonials and case studies, which also contain statistics and figures to prove the success of your product or service. If you claim you can solve your buyer’s main problems, show them how with facts.

4. Ask for the sale

You should now have a pitch that addresses your buyer’s problems, shows how your product or service offers a solution and backs this up with facts and statistics to support your claim. The next step is to give your buyer some clear instructions on what they need to do next.

So what would that be?

Ask for the sale of course!

Don’t be shy to ask for the sale. You’ve come this far, so why stop now?

Whatever action is required; make it clear with a well-written call to action

5. Short and sweet does the trick

The length of your pitch is important. If it’s too long, there’s a good chance your buyer will lose interest and fail to read on. But getting your written pitch to the perfect length is likely to result in your buyer maintaining an interest right through to the end.

The number of words you use differs depending on the recipient. Try to be strict with your word count to avoid information overload, which will result in your buyers ditching your pitch.

What could be worse than your pitch being ignored because it’s simply too long?

6. Grammar and spell check

Finally, once you’ve written your sales pitch, don’t forget to check your spelling and grammar. There’s nothing worse than being let down by a few mistakes that could be corrected before clicking send.

Once you’ve checked through your written pitch, it’s time to send it out to your buyer. Remember to tailor your pitch to each individual and make it as personal to him or her as possible.

7. Don’t forget to follow-up

A recent study found that 70% of email conversation end if a prospect doesn't reply to the first email.

However, there is a 21% chance you will get a response to your second email if the first goes unanswered. These statistics further prove the importance of a follow-up email after the initial sales pitch.

I hope you found these tips helpful.

Keeping reading and post your comments in the comment section.